Privacy Policy | Michigan Hair Restoration

Privacy Policy

Effective Date: July 28, 2026 | Last Updated: July 28, 2026

Michigan Hair Restoration (“we,” “us,” or “our”), a d/b/a of Mark Berkowitz MD PC, operates the website www.michiganhairrestoration.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our Site, submit a form, book an appointment, or communicate with us, including by text message.

By using the Site or providing your information to us, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Site or submit your information.

Important: Please do not use a general website form, chat feature, email, or text message to communicate emergency or highly sensitive medical information. If you are experiencing a medical emergency, call 911. Existing patients should use an approved secure patient portal or contact our office directly when appropriate. Submitting an appointment or consultation request does not guarantee an appointment and does not create a physician-patient relationship.

1. Information We Collect

We may collect information:

Directly from you when you complete a form, request an appointment, call us, send an email or text message, use a chat feature, or otherwise contact us
Automatically through cookies, pixels, tags, call-tracking technologies, analytics tools, and similar technologies
From service providers that support our website, advertising, communications, scheduling, analytics, call tracking, or practice operations
From advertising platforms or referral sources that direct you to our website

The categories of information we collect through these methods are described below:

Contact Information: name, email address, phone number, mailing address, and any information you provide through contact forms, appointment requests, or consultation booking forms.
Payment Information: if you book services or make purchases online, we (or our payment processor) may collect billing details such as payment card information and billing address. Payment card data is processed by our secure third-party payment processor and is not stored on our servers.
Health-Related Information: if you request a consultation or provide information about the treatments or procedures you are interested in, you may voluntarily share health-related details. This information is treated as confidential and, where applicable, is handled in accordance with our Notice of Privacy Practices under the Health Insurance Portability and Accountability Act (HIPAA).
Automatically Collected Information: we use cookies, web beacons, and similar tracking technologies (including Google Analytics and advertising pixels) to collect information such as IP address, browser type, device information, pages visited, and referring URLs.
SMS/Text Message Information: if you opt in to receive text messages from us, we collect your mobile phone number and the consent you provide, as described in Section 4 below.
Call Information: we collect call information, such as the date, time, source, and duration of a telephone call. Calls may be recorded or transcribed when permitted by law and after any required notice is provided.

2. HIPAA and Protected Health Information

Information you provide while seeking or receiving healthcare services may be protected health information under HIPAA.

When HIPAA applies, our use and disclosure of protected health information are governed by our HIPAA Notice of Privacy Practices — not solely by this Website Privacy Policy. A copy of that notice is available at https://schedule.michiganhairrestoration.com/notice-of-privacy-practices/ or by contacting our office.

The HIPAA Privacy Rule protects individually identifiable health information held or transmitted by a covered entity or business associate.

3. How We Use Your Information

We may use information to:

Respond to questions and consultation or appointment requests
Contact you regarding services in which you expressed an interest
Schedule and manage appointments, and send appointment reminders, confirmations, and follow-up communications
Provide administrative and customer support
Operate, secure, maintain, and improve the website
Understand website traffic and visitor interactions
Measure the effectiveness of advertising and marketing campaigns
Prevent fraud, misuse, security incidents, and other unlawful activity
Process payments and maintain business records
Comply with legal, regulatory, and professional obligations, including those applicable to medical and cosmetic practices
Send marketing communications when permitted by law and consistent with your choices

4. SMS / Text Messaging Terms

This section contains the specific consent language required to enable SMS text messaging functionality on our Site.

If you provide your telephone number and request or agree to be contacted, we may contact you regarding your inquiry, consultation, appointment, or services.

Consent: By submitting your mobile phone number through our website forms and checking the applicable consent box, you agree to receive text messages (SMS) from Michigan Hair Restoration, including appointment reminders, scheduling communications, and promotional or marketing messages, at the phone number provided. Marketing text messages will be sent only when we have the consent required by applicable law.
No Sharing for Third-Party Marketing: Your mobile phone number and SMS opt-in consent will not be shared or sold to any third party or affiliate for marketing or promotional purposes. Your information may be shared with service providers (such as our CRM or SMS platform provider) solely to deliver the requested text messages.
Message Frequency: Message frequency varies depending on your interactions with us (e.g., appointment scheduling, promotions).
Message and Data Rates: Message and data rates may apply, depending on your mobile carrier and plan.
Opt-Out: You can opt out of receiving text messages at any time by replying STOP to any message. You will receive a one-time confirmation that you have been unsubscribed, and no further messages will be sent unless you opt in again. Opting out of marketing messages will not necessarily prevent us from sending important nonmarketing communications permitted by law, such as appointment-related or patient-care communications.
Help: For help at any time, reply HELP to any message, or contact us directly using the information in Section 12 below.
Carrier Liability: Carriers are not liable for delayed or undelivered messages.
Consent Not Required for Care or Purchase: Consent to receive SMS messages is not a condition of receiving medical care or purchasing any goods or services.

5. Email Communications

If you request information or subscribe to marketing communications, we may contact you by email. You may unsubscribe from promotional emails by using the unsubscribe link included in the message.

Email is not always secure. Please avoid sending sensitive medical or financial information through ordinary email.

6. Cookies and Analytics

We and our service providers may use cookies, pixels, tags, session-replay tools (if applicable), call-tracking technologies, and similar technologies to operate the website, remember preferences, understand website usage, improve performance, and measure advertising.

These technologies may collect information such as:

IP address and device identifiers
Browser and device information
Pages viewed and links clicked
Referral source and advertising campaign information
Dates, times, and duration of visits
General geographic information

Where required, visitors may be offered choices regarding nonessential analytics and advertising technologies through a cookie-management tool, if one is in use on the Site. You can also limit cookies through your browser settings, although some website features may not work properly.

We do not intend to use advertising or analytics technologies to collect information entered into medical forms, secure patient portals, or other areas intended to collect protected health information.

7. How We Share Information

We do not sell your personal information. We may disclose information to:

Website hosting, maintenance, security, and technology providers
Appointment, communication, call-tracking, chat, and customer-support providers
Analytics, advertising, and marketing providers, subject to applicable privacy and healthcare requirements
Professional advisers, auditors, insurers, and legal counsel
Government authorities or other parties when required by law or reasonably necessary to protect legal rights, safety, or security
A successor organization in connection with a merger, acquisition, reorganization, or transfer of assets

We do not sell, rent, or share mobile telephone numbers or SMS consent information with third parties or affiliates for their own marketing purposes; see Section 4 for details on how this information is handled.

This section should not be interpreted to prevent disclosures permitted or required under HIPAA or other applicable laws.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, Internet transmission, or electronic storage system can be guaranteed to be completely secure. Therefore, we cannot guarantee the absolute security of information submitted electronically.

9. Data Retention

We retain information for as long as reasonably necessary to fulfill the purposes described in this policy, provide requested services, meet legal and regulatory requirements, resolve disputes, maintain appropriate business and medical records, and enforce our agreements.

Retention periods may vary depending on the type of information and the reason it was collected.

10. Your Choices and Rights

Depending on where you live and subject to applicable law, you may have the right to request access to, correction of, or deletion of certain personal information. These rights may be limited when information must be retained for medical, legal, security, billing, recordkeeping, or other legitimate purposes. Requests concerning medical records or HIPAA rights will be handled under our HIPAA Notice of Privacy Practices.

To submit a privacy request, contact us using the information in Section 12 below. We may need to verify your identity before completing the request.

You may also:

Unsubscribe from promotional emails by using the unsubscribe link included in the message
Opt out of text messages at any time by replying STOP
Adjust cookie and tracking preferences through your browser settings or any available website cookie controls
Depending on your state of residence, you may have additional rights under applicable state privacy laws

11. Children’s Privacy

Our services are not directed to individuals under the age of 18. This website is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information directly from children under 13 through the website without appropriate authorization.

A parent or legal guardian should contact us if they believe a child has submitted personal information through the website.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise any of your rights, please contact us at:

Michigan Hair Restoration, a d/b/a of Mark Berkowitz MD PC
www.michiganhairrestoration.com
Phone: 586-254-7692
Email: info@michiganhairrestoration.com

Location 1:
44650 Delco Blvd
Sterling Heights, MI 48313

Location 2:
6256 Orchard Lake Rd
West Bloomfield, MI 48322

13. Changes to This Policy

We may update this policy periodically to reflect changes in our services, technology, legal requirements, or privacy practices. The updated version will be posted on this page with a revised “Last Updated” date. Material changes will be communicated in an appropriate manner when required by law.

Continued use of the Site after changes are posted constitutes acceptance of the updated policy.